Problem Identification
The problem now creation addressed by Alan Blake is how to present a marketing strategy for GloFish that would motivate the board of directors to approve the changes necessary for the firms marketing strategy. In the past, Blake had raised $500,000 from local investors in 2002 and 2003. gross sales projections indicated that the company would generate a net profit of $4,000,000 in 2004. Unfortunately, revenues were down and the company produced an operating loss of $120,000. Since a fag end of the 2004 revenue occurred in the early part of 2004, Blake realized that his marketing proposal would be approved soon in frame for the company to be successful. Another issue being approach by Yorktown was that their initial caprice was to produce an decorative fish that expressed fluorescence throughout their bodies.
However, this idea was not feasible because they were unable to obtain a patent because such an idea had already been developed for research purposes. Alternatively, Crockett and Blake opted instead to licensing existing technologies hoping to big bucks and resell it to a larger corporation in that intentness .
Case Analysis
Yorktown Technologies initially was founded in 2001 by Alan Blake and Richard Crockett in 2001. Blake and Crockett had co-founded a company prior to Yorktown Technologies which dealt with providing Web sites for university professors. They were amenable for raising over $4 million dollars. They also were creditworthy for hiring and overseeing more than 50...If you want to get a full essay, coiffe it on our website: Ordercustompaper.com
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