Tweeter

The consumer electronics industry is highly disparateiated and acts a broad ordinate of consumers with markedly different price sensitivity, quality expectations, and buying preferences. The market unify of a company must be clean-cut to the specific consumer target as product line, distribution methods, and promotional return differs considerably betwixt target markets. Tweeter is best positioned to serve the Service/Quality sphere and must complement this sector with their selling efforts. Specifically, Tweeter must avoid direct price-competition, and rather tension on providing service at a fair price. APP paying attention this notion, as well as marketing through catalogues, radio, and television. Although the localisation is different, Tweeter should focus on bringing their full marketing mix to their Bryn Mawr stores as the unavoidably, desires, and buying behaviors of this sector are similar between markets.






























In order to successfully compete in the consumer electronics industry, it is rattling that Tweeter determine which segment of the industry is their focus and ensure that their marketing mix complements the needs and desires of this segment.



To be successful, the firm must firmness the following questions:
Which segment of the industry shall Tweeter target?
Is Tweeters marketing mix (including APP) suited for the segment?
Does Tweeters position within the industry complement this segment?
From reading the case, it is quite apparent that there are multiple guest layers and wildly different marketing strategies within the consumer electronics industry. Tweeters own research, which took place beforehand their 96 Change in strategy details the client types in quite a valuable manner. The customer types, Entry-level, value Biter, Convenience, and Quality/Service, all have drastically different needs and behaviors, and will naturally be served through varied channels. The customer distribution,...If you want to get a full essay, order it on our website: Ordercustompaper.com



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