Sri Lazat Food Industrial Sdn. Bhd., a local anesthetic SME was establish in 1999, in West Malaysia producing high quality and sanitary instant meal. Under the Ikan brand, examples of some of the products atomic number 18 Curry cowardly paste, Curry Fish Paste, Tom Yam Sauce, Thai panache steam fish sauce, Crispy Chicken Powder and chili Seafood Paste. Having setup good ties and developed strong networks within local resellers/dealers, Sri Lazats product decl ar been fairing well locally.
From various aspects, Sri Lazat look at done many local studies and researches on its products to understand the inescapably of local customers in regards of all races and religions. Furthermore, after receiving HALAL certification by local authorities, Sri Lazats products are safe to be consumed and well accepted by all races in Malaysia.
As the business development manager of the company, I would want to fancy the management of Sri Lazat to enter the international market for expansion and deriving higher sales and profit. The reason for the expansion is to sell our over-produced production.
As part of the expansion plan, two countries which Sri Lazat can penetrate are Singapore and Indonesia.
1. Singapore
1.
1 Political and economic
Singapore is the smallest country in southeast Asia with population of less than 5 million. After separated from Malaysia in 1965, Singapore has prosperous to be the strongest nation in southeastward Asia. Similar to Malaysia, Singapore has three main racial groups which are the Chinese, Malay and Indian with Chinese forming the majority. English and mandarin are the official language used.
Politics in Singapore have been controlled by one party which is the Peoples Action Party (PAP) since self-determination was attained. In consequence, foreign political analysts and several opposition parties like the Workers Party of Singapore, the Singapore representative Party (SDP) and the Singapore Democratic Alliance (SDA) have argued that...If you want to get a across-the-board essay, order it on our website: Ordercustompaper.com
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