MKT301
Module 2 Case Assignment
Products and Brands:
In her 1998 musical theme Susan Fournier argues that consumers welcome kindreds with brands.
1. Explain what Fournier means by having a relationship with a brand. (10%)
2. Identify deuce brands chosen from the product categories to a higher place and develop whether or not you believe that consumers have relationships with those brands. (20%)
3. embellish your thinking and explain whether, based on Fourniers paper, your own hump and your knowledge of other people, consumers have relationships with all brands. (20%)
Distribution:
4. hold TWO products from the list of product categories above (they can be the same as for sections 1 to 3 or contrary - your choice) and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so compare and contrast the two distribution strategies explaining wherefore they would be similar or different. Illustrate your answer by referring to specific brands within each of the two product categories you have chosen. (50%).
Products and consumers are treated as partners and have a dyadic relationship that can be assumed as if two people were involved in a relationship.
The relationship at the maintenance stage was addressed in the paper by Susan Fournier. The BRQ or brand relationship quality had been developed through a qualitative life history of interviews that explain the mechanisms that get to brand-person relationships and how they are maintained over time and at in truth high levels of intensity. Fournier establishes seven facets of the BRQ that she clearly identified as desirous attachment, self-concept connection, intimacy, personal commitment, interdependency, love and passion, and brand-partner quality. (Fournier, 1998)
Within her paper Fournier was able to pompousness to us the results of a survey that provided us with a 37 item test that measured how the...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment