Social Marketing

3

t
oin
gP
nin eting
r
Tu k
of mar
s
rie ial
se soc
a
in s on
e
ird
Th ourc
res

The Basics of

kindly Marketing

How to Use Marketing to
Change Behavior
from the social Marketing
subject area morality Collaborative

THE BASICS OF
SOCIAL
MARKETING

The Basics of Social Marketing is one
of several friendly marketing resources
available for public health professionals
from good turn crown, and the Turning Point
Social Marketing National Excellence
Collaborative, funded by The Robert
Wood Johnson ass. It is intended
as a stand-alone tool to help you apply
effective complaisant marketing to your public
health programs and practices. It may be
integrated with other social marketing
resources, many of which are available
free of charge.
Visit www.turningpointprogram.org or
check the more than Resources For You
section at the end of this publication
for more information.

Acknowledgements
The Basics of Social Marketing was developed under the auspices of the Turning Point Social
Marketing National Excellence Collaborative, one of five guinea pig collaboratives working to
strengthen and transform public health as part of the Turning Point Initiative.



Seven states and
two subject field partners participated in this project: Illinois, Ohio, Maine, Minnesota, New York,
North Carolina, Virginia, the Association of subject and Territorial Health Officials, and the Centers
for Disease Control and Prevention.
The Robert Wood Johnson Foundation provided financial support for this endeavor.

We would like to acknowledge the following individuals for their contributions to this work.
bring Consultant:
Rebecca Brookes, Director of Social Marketing, Planned Parenthood partnership of America, Inc.
Contributing Members of the Turning Point Social Marketing National Excellence Collaborative:
Deborah Arms, Chief, Division of Prevention, Ohio Department of Health
Debra Burns, Director, Office of general Health Practice, Minnesota...If you want to get a full essay, smart set it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper