Symbolic Convergence Theory (comm Theory)

IntroductionSome kinds communication on some kinds of issues , brought to the attention of some kinds of multitude under some kinds of conditions , fuddle some kinds of put togethers (Berelson , 1948There argon some divergent ways in which researchers have analysed the effect that various media have on their auditory senses . The potential for negative effects on audiences has been a matter for general concern since the soonest days of the mass media , and this public concern preceded the research into effects . Many hundreds of studies have been undertaken to examine the effects of media on different audiences Researchers have examined the contribution of cinema , the press and especially , video recording to aggressive behaviour , anti social behaviour pro social behaviour , attitudes , prejudice , sexual habits , morality and so on . It is still common place today for muckle to entrust strongly that television exerts a powerful entice on the behaviour and general social attitudes of children and young spateThe surmisal : Cultivation AnalysisThe Theory of Cultivation hypothesis of Gerbner (1973 ) maintains that the effects of media ar more significant in the long term . This system sees the crucial importance of television in daily manner , so much that it dominates our `symbolic environment . What Gerbner means by this is that some people in the audience come to believe in the reality or ` intermediate reality , shown on television rather than their own personal pay backs of reality . This doses non affect all the viewers and he maintains that the important distinction lies between heavy and light viewers . The former atomic number 18 those who , because they watch more television ,come to believe in this mediated reality . In essence , the world presented to them is mean . It is skilful of bad language and fearCultivation analysis is part of the research custom referred to as `cultural indicators .

It investigates (i ) the institutional processes underlying the production of media matter (ii ) the images represented to the audience within media content and (iii ) the relationships between ikon to television s message and audience beliefs behavioursThe central assumption of this possible action is that media represent the world in a highly selective , stereotyped and distorted way . The effect of that is cumulative , so that heavy viewers come to assume that the images they see are a reflection of the world outside their windows . Gerbner and his associates have undertaken many content analyses , examining in particular the amount of crime and wildness on American televisionReview of LiteratureIf we apply the work of Lea and younker (1993 ) to an understanding of the relationship between the media and crime , then factors much(prenominal) as social class , ethnicity and neighbourhood may have a more significant influence on the audience s perception of crime than their television viewing . Lea and newfangled assert that anxiety about crime is realistic because people who live in areas of high-recorded crime do see and get laid a great deal of crime in their lives . This lived experience - that is `situational reality - and knowledge of crime is the root cause of their...If you indigence to get a full essay, order it on our website: Ordercustompaper.com

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