You Decide Coursework Example | Topics and Well Written Essays - 500 words

You Decide - Coursework ExampleThe best return offering for this market segment would be the family portraits with a choice between an office matchless and one for home use. The reasoning behind this is that the corporate executives are busy the great unwashed who rarely have condemnation for home issues. Having a portrait that shows a whole family at the office could be just what these deal would love to have to remind them of home. Choosing a result offering for any market segment moldiness consider the needs, preferences, lifestyles, habits, ability to buy and the value it gives the customer (Kotler & Armstrong, 2010). High end customers are difficult to see because of varied preferences and customization may be required in many instances (Mullins & Walker, 2010).An online value proposition answers the questions who are we, what do we offer, who we serve and what makes us grotesque? The online value proposition is more than a proposition as it shows what a firm can offer usi ng content, products, services and or experiences to engage online customers (Kurtz, 2008). The company should use its unique technology as its online selling proposition. A variety of portraits should be availed on the website showing various product offerings with different versions of the same portrait available. The website should also give the executives an opportunity to make fast, secure payments for the portraits on the website reproach equity represents an intangible asset for any company and depends on the associations made by the customers. Strong score equity ensures a more stable stream of income, increases cash flow and is an asset that can be sold (Pride & Ferrel, 2010). Brand equity can be built basing on financials or on consumers. Our town Photography Studio brand equity should focus on building consumer loyalty in the brand. When people especially the executives have a strong liking for the firms products, chances are