Strategic Management Case of Volkswagon and Suzuki Essay

strategic Management Case of Volkswagon and Suzuki - Essay ExampleStrategic management can be defined as a bundle of strategies that managers in an government activity adopt and implement to positively fix the direction of the organization. These strategies will normally affect the performance of the company, and are desired to give the company a competitive advantage over other industry players. A global strategic partnership involves devil or more organizations coming together and pooling resources in a bid to reach a wider commercialise and strengthen their competitive advantage (Jeschke, 2008). In todays business environs where there is commodious competition from various players in the market, strategic management becomes a very important tool for survival. Strategic management gives an organization a fresh way to look at the existing business environment to remain both profitable and relevant amidst competition. In a bid to achieve relevance, organizations also radio lin k up together in strategic alliances to jointly pursue opportunities either in the same direct environment or in a different one.The case between German carmaker Volkswagen and Nipponeses Suzuki is a classical case of how organizations pursue the concept of strategic alliances for gaining competitive advantage in their operations. The partnership between Volkswagen and Suzuki has been described by many analysts as a straightforward venture. This is because each organization had clear objectives that would easily be met upon the completion of the partnership.