International Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

International Marketing - Essay ExampleAnother eudaimonia of a quality outsourced customer care is the ability to provide flexibility. Outsourcing offers most companies an opportunity to diversify when they settle down to break down most of their operations and having both internal and external ways to operate. Q. 2. The main advantages of licensing as a trade entry strategy according to Cateora, Gilly and Graham (2011) include provision of supplementary profitableness with an early diminutive investment, brand recognition, provision of a way of circumnavigating extra charges, attractive return-on-investment rates and last low implementation costs. The main disadvantages of licensing include competition, inadequate participation resulting to lack of control and the likelihood of going away in returns. Examples of companies that use licensing as their market entry strategy include Disney Consumer Products and Phillips-Van Heusen. Q. 3. check to Keegan (2002), global strategica l partnership involves participants who remain autonomous after formation of the association, share profits of the association as salutary as control over performance of assigned responsibilities and lastly the participants involve in making go along contributions in intersections, expertise and other key strategic areas. Global strategic partnerships differ from joint menace since entry strategy for a joint venture involves a single prat country whereby associates prohibit up dividing the ownership of a newly created business entity. Global strategic partnerships involve collaborative agreements with more than than one target country. Part 2 Marketing Plan Ateks mission is to base everything that they do on quality that cannot be surpassed in the industry, manufacture complex medical devices, launch new products with expertise and providing experiences and resources that contain value. This is achieved with one goal in mind, which is to improve in the core areas important to consumers. The main marketing objectives for Atek are to help improve the speed of speed-to-market, product performance, and profitability in an atmosphere of high quality. This is achieved by launching millions of devices in the market that are aimed at satisfying each consumers specific ask so as to optimize the manufacturing process. The objectives are also accomplished by providing support that meets the consumers requirements. Ateks diddle term plan is to be the premier manufacturer and distributor in their market country which is the U.S. According to Wind & Douglas (1974), it would be relatively easier to market a new product to a target auditory modality in the U.S relatively than in other diversified locales if the manufacturing company is U.S. based. This is influence by factors like consumer awareness, target audience and product information. The criteria used in selecting the U.S. as a viable target market for this product was the size of the market. This market has diversity in both cultural and racial demographics hence making it a suitable market. Access to consumers was vital criteria since upon the manufacture of the devices, availing them to the target consumers with ease would be very important to Atek. alike the way consumers relate to product launches of this kind of nature was very important when selecting the market area. The cost of market reach is weighed against the cost of potential gain and from the past studies and researches done Atek from