Kraft Case

INTRODUCTION kraft Foods is the largest food high society in the United States and the minute of arc largest food and beverage company in the world later on Nestle specializing in the manufacturing and marketing of food products, including snacks, beverages, cheese, convenient meals and mixed packaged grocery products. The company operates in 150 countries crossways the globe. It has three main segments: Kraft Foods North America, Kraft Foods europium and Kraft Foods Developing Markets. Its portfolio consisted of 11 brands which earn Kraft foods more(prenominal) than $1 billion worldwide. The brands includes: Oreo, Nabisco and LU biscuits, Milka and Toblerone, Kraft cheeses, chocolates, Trident gum, Jacob and Maxwell contribute coffees, Carte Noire coffees, Philadelphia cream cheese, and Oscar Meyer meats. Kraft is an independent public company listed on the New York Stock Exchange. Philip Morris acquired Nabisco from RJ Reynolds, integrating the company into the on-line(prenominal) Kraft foods. VISION, MISSION AND GOALS Vision Krafts company imagination is to lend a helping hand to the hatful more or less them to have a better life and a robust lifestyle. Krafts great deal is to meet consumers needs and fashioning food enjoyable and healthier.

Kraft strives to deliver the message to their consumers that they shelter the importance of health and wellness and provide the best service. Kraft Foods Vision Statement describes the values, services and the companys vision for the future. Mission Kraft Foods Mission is to become the favorite family dining eating place in every neighborhood in which they operate. This will be accomplished by serving a variety of red-hot tasting and generously portioned foods at moderate prices. Their restaurants will be clean, fun and casual. The guests will be served by friendly, knowledgeable people that are dedicated to providing excellent customer service. For Kraft to bide successful in the long-run, they have to ensure that they constantly re-strategize their products categories... If you urgency to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!