Swot Amazon

SWOT Analysis Amazon Strengths Customer Relationship Management (CRM) and data Technology (IT) support Amazons blood line strategy. The company cautiously records data on customer buyer behaviour. This enables them to offer to an individualist specific circumstances, or bundles of items, based upon preferences demonstrated through purchases or items visited. Amazon is a huge global brand. It is recognisable for 2 main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people. It was an early exploiter of online technologies for e-commerce, which made it one of the front online retailers. It has built on nits early successes with books, and now has increase categories that implicate electronics, toys and games, DIY and more. Amazon is the leading online-retailer regarding media-products that educate and entertain. It has a diversified product portfolio such as books, CD/DVD; it has also gained extra customers in other product areas that indicate the need for the business to grow through new customer bases. User Reviews are used to share information and provide feedback regarding that information that helps in stimulating sales.

It has also provided the option of a market posture where a seller can sell an unwanted item online and a buyer can buy it from that seller, there is commonly a difference regarding the competing retailers as it ensures customer loyalty and trust, which makes the bond certificate with the customer stronger and the loyalty is more durable. It provides a product called amazon MP3, which is an expansion regarding the music transfer, and it is slightly cheaper than its counterpart iTunes. It has also produced a wireless device that reads electronic books, the product is known as KINDLE. Electronic books for this device can only be bought from amazonkindle.com. Being a wireless device, it holds an option to directly download the required... If you want to get a full essay, order it on our website: Ordercustompaper.com

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