Covergirl, cardinal magazine, Sears,? just to name a few, these atomic number 18 only both(prenominal) brands that have been placed or integrated into the plot of the one-eighth season of Americas Next overhaul Model. Since technology allows viewers to avoid ads, product placement is the paid product subject targeted at influencing movie or TV audiences through the unnoticeable and planned access of a branded product into a movie or TV. (Tiny M. Lowrey, L.J Shrum, John A. McCarty, 2004) Product integration is a similar concept except that the product is used as a part of the program. According to Shrum, it is a technique by weaving the product into the ?fabric of the program. (Tiny M. Lowrey, L.J Shrum, John A. McCarty, 2004) These are the recent channels producers have exploited to vie for consumers worry today. In the last episode of Americas Next Top Model Cycle 8, the final three participants were asked to shoot a 30 second commercial and a national mark advertisement for CoverGirl cosmetics.
As the competitors worked on their commercials, they were told to introduce CoverGirl cosmetics as turn shiny shades that matches 97% of the skin tone on their shooting ads. Finally, the Covergirl promotional word-paintings of all three participants were played over again and again. The result is that, audiences Is this the right essay for you? Watch the video below to read 2 more pages now. or If you loss to get a full essay, order it on our website:
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