External marketing environment factors Essay

Marketing assignment on External merchandising environment factors Q1. Identify & Discuss which orthogonal marketing environment factors more than(prenominal) impact on get across. Ans1. carrefour Motor Company refers to an American multinational enterprise which deals in the manufacturing of the travels. crossing has been known for manufacturing simple machines on a largerr scale. ford refers to the second largest manufacturer in case of the automobile sector. ground upon the annual sales figure, crossroad has been termed at the fifth largest amongst all crossways the globe.In ordering to study the external environment of the same, the five major(ip) fact ors such as Political, Economic, Social, Technology & Legal aspects should be kept in mind. One of the external marketing environment factors which would impact more on crossing would be the Technological Factors. In order to see competitive advantage as compared to the other automobile manufacturers, use of the upgraded engineering would play one of the nigh crucial roles. These days technology is creation changing in a blink of an eye. Therefore, get across must do proper research in order to see what all changes open been made in the same.In case of the automobile industry, innovation would alike play a major role. Innovating the existing automobiles would discontinue the old cars an inbuilt new look. handling of internet would alike serving the make-up in order to communicate with the internal as well as the external customers. Internet would also abet in order to protect the concealment of the organization. Q2. Product Strategy A) Evaluate products Strategy which can adopt to Ford industry. In order to sustain amongst the competition, Ford industry should keep in mind the following product strategies.This would helperer in order to redesign or re consider the entire product line of Ford. ? In order to reduce the train of pollution, Ford should try to make eco hail-fell ow-well-met cars which would help in order to emit less amount of smoke. ? The car so developed should be made out of uncutly 85% of recyclables. Eco friendly bio based seats should be incorporated in the same. ? Ford should make commitment with its customers that in order to own a broader sustainability all across the globe they shall follow the principle reduce, recycle & apply.? Use of renewable along with recyclable material should be used. This would help the organization to go green & help save the planet from the pollutants. ? Use of flexible fuel vehicles, Hybrid technology & Electric Vehicles should be used. This would help in order to reduce the level of emissions in the atmosphere. B) Analyze what chassis of impact of Ford on the performances. By adopting the various product strategies mentioned above, Ford would have the following performances over the same. ? With the use of various recyclable materials, the level of emissions would decline.? People would prefer For d as compared to any other automobile manufacturer. ? Use of flexible fuel vehicles, Hybrid technology & Electric Vehicles should be used. This would help in order to reduce the level of emissions in the atmosphere. ? productiveness as well as the efficiency or performance of the cars would also be increased. Q3. Strategy Marketing Planning A) Do you think large companies need system marketing planning? Yes. Why? Yes, large companies strike strategic marketing planning.A strategic market plan refers to a type of plan which would help any organization or a sector regarding the various types of objectives to be taken into consideration in the days to come. One of the major reasons as to why large companies need a strategic marketing plan is that it has been regarded as a well unified guide book which consist of all the relevant points of a marketing plan. The strategic marketing plan would take into consideration a lucubrate budget, source of media to be used, potential target au dience, and channel of distribution to be chosen.The strategic marketing plan would help the organization in order to have an in depth knowledge regarding the automobile industry. This would help Ford in order to have detailed information regarding the marketing strategies to be used & measure its performance as well. This would also help in order to examine or re-examine the objectives to be used at Ford. A well structured strategic marketing plan would help Ford in order to create a difference amongst prosperous strategies as compared to the failed ones.The strategic marketing plan would also help in order to define the marketing objectives, plans, procedures, goals, vision, target audience in the most hail effective & efficient manner. Hence, it must be noted that Ford should use a well structured & a formal strategic marketing plan which would help the organization in order to have well defined objectives, goals, vision, mission, etc regarding the same. This would help in orde r to assess the catamenia status of the organization with respect to product, promotional, pricing & distribution strategies.B) Analyze strategy marketing plan on Ford and discuss why Fords strategy marketing plan is not working and give solutions for it. By analyzing the current marketing plan on Ford, it can be concluded that the current market share of the same has been declined. It could be state that the current domestic market share of Ford has been declined by an approximate figure of 5% since 2001. The stock for Ford has also closed at a price of $8. 01in Jan. In order to stabilize its market position, Ford should launch various models of car catering to the small segments.This would help in order grasp demand from the other segments as well. This would also help in order to scant the demand in the years to come. The organization should try to adopt various pricing strategies such as bei8ng cost effective, low cost model which should be priced approximately in the graze o f $9,000 $13,000. This would help in order to target the young potential buyers as well. In order to get into them, revitalization of the product line with a new marketing strategy along with the product design should be done. This would help in order to boost up the level of sales & stabilize its position in the market.