Olena Scarboro August 12, 2012 University of South Carolina Case: Pharmacia & Upjohn, Inc. Rogaine tomentum Regrowth manipulation Challenge: * 2/9/1996 FDA approves Rogaine Hair Regrowth Treatment for OTC sale * 4/5/1996 Pharmacia & Upjohn, Inc. request for trade exclusivity is denied by FDA * 4/12/1996 - Pharmacia & Upjohn, Inc. files a sheath against the FDA * 4/15/1996 A temporary restraining recite prohibiting the FDA actions * 4/30/1996 The Federal District Court rules in kick upstairs of the FDA Pharmacia & Upjohn, Inc., the manufacturer of Rogaine Hair Regrowth Treatment, expected a 3-year monopoly on selling its Rogaine Treatment product, but was denied the output and marketing exclusivity. Competitors: * 2-percent solution of minoxidil * Bausch & Lomb * Alpharma * Lemmon Company * Proscar for hair growth, a prescription pill * Merck * Hairpieces or wigs * 2M American consumers * $400M annual spend * Males: * Small makeweight sham - $325 * Human hair hairpiece - $1,000 - $3,500 * Synthetic hairpiece - $1,800 - $2,500 * Females * Full wig - $2,000 * Maintenance every 6 to 8 weeks, at $50 - $100.
* Additional costs: * Spirit mutter or a double-faced tape used to represent the hairpiece or wig to sculp * Hair transplants * Punch grafting * beat up grafting * Cost $3,500 - $15,000 * Male pattern baldness reduction * Cost $2,000 - $3,500 * $800M annual spend * Hair shampoos * Lotions * Conditioners Product: * Non-prescription, OTC drug, Rogaine * Positioned as the lonesome(prenominal) product available without prescription that is medically proven to produce hair * Packaging: * Rogaine for men and Rogaine for women * Featuring labeling and a brochure * value: * OTC: * 1... If you want to get a full essay, order it on our website:
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