TABLE OF CONTENTS EXECUTIVE SUMMARYâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦3 MARKETING PLAN unveilingâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦..5 INDUSTRY OVERVIEWâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦..6 crossroad MARKET OVERVIEWâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦..7 IMPORT/EXPORT TRENDSâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦8 PRODUCT ATTRIBUTESâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦â¦â¦â¦â¦11 PRODUCT COMPARISONSâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦â¦â¦â¦â¦â¦12 MARKET and ECONOMIC CONDITIONSâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦â¦â¦â¦â¦.13 MARKETING OBJECTIVESâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦â¦â¦14 PRICING STRATEGIESâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦...15 intercommunicate ANNUAL SALESâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦...15 PROMOTIONAL STRATEGIESâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦â¦..17 MEDIA BUDJETâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦18 DISTRIBUTION CHANNELSâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦â¦..19 adjustmentâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦..â¦â¦â¦â¦â¦â¦â¦â¦...19 IMPLEMENTATION PLANâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦â¦â¦â¦â¦.20 EVALUATION and CONTROLâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦...â¦â¦â¦â¦21 EXECUTIVE SUMMARY The telecommunications diligence was the ground zero of the technology business collapse of 2000-2001.
No some other industry touches as many technology-related business sectors as telecommunications, which by definition includes not only the traditional areas of topical anesthetic and long-distance telephone go but also such advanced technology-based services as tuner communications, including cellular phones, cordless phones, the Internet, fiber optics and satellites. Telecommunications is also deeply intertwined with such fields as cable TV systems. Unfortunately, telecommunications companies had been investing in new technologies, wireless spectrum licenses and acquisitions at a completely unsustainable and unreasonable rate. The telecom meltdown led to the dismissal of more than 300,000 workers employed directly in the telecommunications business, and to tens of thousands of workers indirectly employed, such as those at investment banks, consultancies and other service providers. This isnt to say that demand for telephone services has ceased to grow. Nothing could be further from the truth. For... If you want to get a full essay, order it on our website:
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