Critical analysis of grocerying oppotunities for Goodman Fielder Question ? canvass marketplace opportunities u gabble S.W.O.T analysis. STRENGTHS Meadow Lea is regarded as an effigy vane ? awareness is high and it has been a top selling strike out for 26 years. Consumers clearly understand that that it is positioned as a family brand. ?You ought to be congratulated? is an icon ad campaign, appearing in variant guises on T.V screens since June 1977. ? Few people under the age of 50 cannot sing the Meadow Lea jingle. Meadow Lea has been the market attractor since 1973.
There is a large amount of roof open for Goodman to pump in to Meadow Lea?s advertize budget. In 1995-1998 Goodman doubled Meadow Lea?s publicise budget to $3 Million. New low-fat recipes Goodman invested heavily in rising machinery which mad the production process more efficient. Lisa Miles was engaged by Goodman in July 1997 as Meadow Lea?s Market...If you expect to get a full essay, order it on our website:
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