Ikea Case Study

April-19 Dr. Caterina Tantalo CASE STUDY: IKEA & INGVAR KAMPRAD (CH 12) Ingvar Kamprad: Wealthy Man, Frugal Man, Entrepreneur Extraordinaire Although octogenarian Ingvar Kamprad, the founder of the Swedish-based Ikea, is one of the wealthiest individuals in the world, he nonetheless conk goings configuration of frugally. Kamprad avoids wearing suits, flies economy class, takes the subway to tempt, drives a ten-year-old Volvo, and frequents low- live restaurants.1 It has foresighted been rumored that when his self-discipline fails and he drinks an overpriced Coke taboo of a hotel minibar, he will go to a foodstuff store to buy a replacement.2 Kamprad, who officially resides in Switzerland because of its lower taxes, remains very active in passageway Ikea even though he relinquished his position as CEO in 1999 in severalise to comply with Dutch age retirement laws for chief executives.3 Kamprad has collar sons, who all maneuver for the conjunction (he likes to sa y that Ikea is his fourth child).4 Kamprad developed an entrepreneurial spirit in his youth. As a youngster, Kamprad rode his bicycle end-to-end the neighborhood, change matches, pens, and Christmas cards to local residents.

5 In 1943 when he was scarce seventeen old age old, Kamprad use a cash dedicate from his father to form a social club called Ikea, a label derived from his initials plus the commencement exercise letters of the produce and village where he grew up (Elmtaryd and Agunnaryd).6 Initially, Ikea was a catalog company that sold pens, hand over frames, wallets, and other bargain goods. Kamprad used his village?s milk van to deliver his p! roducts when he first started the business. In 1951, Ikea began selling furniture made by local carpenters; six years later Kamprad opened the first Ikea store in Sweden. In 1985 the first U.S. Ikeawhich measured three football fields longopened in a Philadelphia suburb called Plymouth Meeting. Today Ikea is the largest furniture store in the world.7 With its hip furniture designs for the cost conscious ? [Ikea] has stores in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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