Business Plan for E-commenrce company Coursework

Business Plan for E-commenrce company - Coursework poserIn relation to the study the company which has been selected is MyName-MyShop, an online line of work that will focus on customizing its products with labels that its clients identify with to retract and retain a large pool of customers. It plans to deal in beauty products like fetter, necklaces, earrings, wrist chains and caps to start with. These products appear to be so common in the mart but less individualize with name calling that buyers find appealing to them. It therefore gives buyers a chance to have their various products designed with the names they prefer engraved on them. The mission statement of the company shall be Committed to letting the polished things we have bring happiness in big ways. This is reflective of the nature of the products being offered in the market by the company. The characteristic customization is what would actually create happiness in big ways for the clients. Working to bring out thi s is imperative in change the company to uphold quality production at all times. online trends indicate that the sale of customized beauty products in the US market contribute a significant 5.5 one thousand million US dollars to the national economy annually. This is all inclusive comprising of various products such as caps, wrist watches, day of remembrance jewelry and so forth. Further, the market is relatively fragmented and seasonal in nature. Thus during holidays, sales feed to soar to very high levels. This is attributed to the gift giving practice that occurs during this time. Also, the market is categorized in to tether main echelons low end, middle end and premium end. In the upper echelon, there are companies such as the BlueNile while the middle end is dominated by Best Gem Diamond Company. MyName-Myshop seeks to use up the upper echelon position because it would place particular emphasis on high quality production. Business Goals and Objectives The business aims a t starting its operation in ten major cities and expands to cover the whole nation in five months, five states in a year and 50 states in the whole year. This expansion would modify it to attain its goals within a specified time period. In addition, it would enable it to explore the available niches and keep an eye on an upward growth. Business Models The business model will focus in providing quality and affordable fashionable products to customers. These trendy products will be customized to customers specifications. According to Pinson (2004), customization of products would be imperative in enabling the business to maintain