United Colors of Controversy: Shock Value in Benetton Advertising
It is a common practice of advertisers to appeal to the emotions of consumers in order to cope a product. Over decades, advertisements have evolved to a greater centre on social institutions rather then the product itself. Nonetheless, the Benetton retailer distinguishes itself by its utilization of attention grabbing and often times dire motion-picture showry. When flipping through the Benetton catalogue, consumers are hard pressed to find the prices of sweaters or khaki pants. Instead, we see images of a priest nun kissing, a white woman nursing a black baby, and in its latest campaign - death row inmates. Although the Benetton Corporation claims to be promoting social consciousness, its practices evidence profit motivation and extreme consumer manipulation.
Perhaps the clearest indication of company philosophy in the 21st is the Benetton web site. more than and more, internet sites are catching up with print ad counterparts in the social function of symbols and images to make the consumer feel good close to purchasing a product. Often times, these web sites are measuredly distracting. When visiting nike.com, I was able to design my own sneakers, call for profiles of female athletes, make a donation to a Childrens rilievo fund, and even check the local weather forecast.
Although I could do all of these things in my choice amongst thirteen languages, I was unable(p) to find the prices of Nike sneakers. Benettons web site, Benetton.com, is likewise functionally distracting when trying to use it for information about Benetton clothing. There is an area where you can stray Benettons fall/winter collection, but the clothes are non prominently displayed and no prices are listed. When you click under sweaters, for example, a new window is opened with a large image of female wearing an orange turtleneck sweater. However, the viewer...
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment