Marketing plan

Table of Content1.0Introduction32.0Situational Analysis42.1History of the company42.2Mission Statement43.0 Marketing Environment53.1Competitors53.2Economic53.3Legal53.4Socio-cultural63.5SWOT Analysis64.0Green Product Design74.1Description of the product74.2Strength and impuissance of the hybrid machine84.3Distri bution85.0Customer Evaluation85.1 Customer profile85.2Customer quiver behaviour96.0Competitors Analysis96.1Direct Competitors96.2Indirect Competitors107.0 Marketing Objectives108.0Marketing Strategy118.1Target Market118.2Product118.3Price128.4Distribution128.5Promotion129.0Budget1310.0Conclusion1311.0Referencing14Executive SummaryThe selling political platform is about the new track car from Honda that Shaads Motors will be introducing in Mauritius. Being the first importer of car in Mauritius, Shaads Motors is already occupying a big divorce of the market and has as well as get ahead the trust of many an(prenominal) people. Shaads Motors has been representing the Honda lucre since 1972 since hence, the company has diversifies through many division, but Shaads Motors re briny(prenominal) the main division of the company. They have also implemented a store with all the latest applied science to give a drab after sale value to their customers. The postal serviceal analysis is based mainly on a truncated history of the company and a quick overview of the current situation of the company in Mauritius. and then we have an analysis of marketing environment and also how silent person this affect the company both positively or negatively.

Honda is populace perceived in Mauritius as an economic car, cheap to reckoning and maintain as the bare parts are nice cheap, but however when compared to its competitors, we elicit see that its competitors has the upper muckle on him in scathe of comfort inside the car, preservative covering and other electronic stuff on board. exclusively the unafraid point the Honda has once again its competitors is his new Hybrid engineering science; the historied car that runs without go down on or petrol. So, Shaads Motors can love the prefer of marketing the car alone in Mauritius as none of their competitors have a product like that. whence the Hybrid car does non have any sincere substitutes as such for now, but as announced by Citroen, they... If you indispensableness to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper