MARKETING A BUSINESS
launch to Business (BUS 100)
1. Explain why Sears or Wal-Mart can non effectively render a trendy counterculture
ascertain.
Trendy counterculture is about being rum or different, perhaps going against the norms of
society. I believe the author why Wal-Mart or Sears cannot effectively create a trendy
counterculture understand is because both of these operate either on high sight low profit margin or
they sell massed produced items that appeal to the ecumenic public. When selling volume one
would want to go with the culture not against it. These two stores are mainstream,
counterculture is opposite of what they have. I think that stores comparable Wal-Mart and Searss
structure & business model is to appeal to the masses, so for this background alienating some(prenominal) group is
not in the trump interest of the business. Businesses that can afford to have a trendy
counterculture image normally are smaller and can cater to a specific group like urban-Outfitters.
Sears and Wal-Mart may never accurately target a narrow trade such as the niche held by
Urban-Outfitters because their stores are not specifically located for any niche in particular.
Thus, they cannot accurately narrow to a merchandise niche and create exclusivity which are the key
foundations applied by Urban-Outfitters. For that causality the created scarcity and resultant
demand increases Urban-Outfitters popularity and demand in the niche market place (Dalgic, 2006).
2. Could the big box stores sell merchandise uniform to Urban Outfitters? Explain your
answer.
The big box stores could sell merchandise identical to Urban-Outfitters but they may never
achieve a similar market impact and sales volume. The big box stores are whopping scale stores with
a large number of market niches and usually part of a chain. Unlike Urban-Outfitters that offer a
unique shop experience and small quantities of merchandise...If you want to get a salutary essay, order it on our website: Ordercustompaper.com
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