Aqualisa has invested €5.8 million to develop a breakthrough product, the crystal shower bath that positions itself superiorly in terms of quality, technology, design and ease of installation. Since it is not selling well, Aqualisa is now looking for a marketing strategy to draw sales momentum for Aqualisa Quartz.
Marketing strategy
articulating the Quartz value trace so that plumbers cannot resist and generating pull from consumers. Quartz has to overcome plumbers’ sensibility to stick with what they know. That means giving them a convincing – and wherefore soundly economic – rationale for change. Aqualisa’s marketing apparent motion has to date focused on the fact of Quartz’s ease of installation, which can save up to 75% of metre installation time. Yet the company does not seem to subscribe to developed the unanswerable logic that this will enable plumbers to form more money. Aqualisa necessitate to show plumbers why it is in their interests to press and install Quartz.
By improving the customer offering, Quartz has the emf to move customers along the VEL for shower units, improving margins for Aqualisa, without increasing boilers suit costs of installing a shower for consumers Aqualisa also take to build on anecdotal experience which suggests that consumers can be effective in influencing change-resistant plumbers. That means capitalizing on Quartz’s “wow” factor, generating pull from customers via the glossy magazines and the showrooms where many mid - and superior end customers go to get ideas, even if their subsequent mark is to source a shower via their plumber.
So what should Aqualisa do?
Aqualisa needs to deploy a combination of push strategies, designed to rise plumbers and the trade shops that supply them of the compelling value proposition that Quartz represents. And at the same time, it needs to generate a pocket-size pull from customers “wowed” by its innovative and...If you want to get a full essay, order it on our website: Ordercustompaper.com
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