Apple

IB 46 Analysis of International Industries and Competition
7.5 ECTS credits
Faculty
Carina Antonia Hallin (CAH), Department of International political economy and Management
Kristian Anders Hvass (KAH), Department of International Economics and Management
Class hours
Three hours a week on Fridays in Weeks 6-16, Weeks 7-15: 09:50 12:35; Week 6 and 16: 13:30-17:10.
Please broadside the schedule is still preliminary.
Exam
4-hour written, closed book.
Exam: May, 2012
Re-take exam: June, 2012
Aims and objectives: This cover builds students ability to analyze and develop business strategies by
introducing frameworks and tools to understand the dynamics of industry structure, the nature of
competition in general, their co-evolution and to analyze the precise competitive position and strategic
options of a given firm. Students will witness basic theories of competition and cooperation, and
frameworks for analyzing industry structure and competitive interaction, as well as how to use those
theories and frameworks to develop and, especially, to articulate a coherent strategic compend.




Course content: The study of duty Strategy is essentially the study of competition: how firms interact
with some other firms and with their out-of-door environment more broadly; and how those interactions affect
firms relative performanceâ€"i.e., who wins and why? This course starts with the premise that a business
strategy is a purpose to compete, or more precisely, a plan to out-compete ones rivals, a plan to win the
competition. Ideally such a plan specifies the firms objectives and the key choices and trade-offs it is
making to strive those objectives in the face of competition from other firms (for example, what market
position it will occupy and how it will allocate its scarce resources); in other words, how it will achieve a
competitive advantage.
In this context, strategic analysisâ€"the analysis that supports the development of a strategyâ€"requires first
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