Functions of Public Relations

The purpose of this paper is to exam the organizational and societal functions of PR for Wal-Mart and identify an issue that has implications on some(prenominal) areas and explain how it could be better addressed. Theoretically, there are two ways to draw and quarter an organization. One is in terms of its organization functions much(prenominal) as media relations, and employee relations or community relations. The some other is a societal theoretical approach for the organization in ways such as communications management, social responsibility and worldly concernity. As with each theory, there is always a gray area where both seem to fit into both categories, as some authors categorise them in different positions or alternatively have them listed in both categories.

Using an organizational approach helps Wal-Mart and its unexclusive to fit mutually. It is important to understand that public relations are non only about telling the organization?s fable but in like manner to understand the attitudes and concerns of consumers, employees and other groups. To improve communication, public relations specialists establish and maintain cooperative relationships with representatives in the community, consumer, employees, and public interest groups.

Using a societal approach in a public relations department is the preparation of material, pen or spoken, design to influence the public or other groups in promoting the interests of the follow is important. The societal approach is mainly the company?s communications and relationships with its various publics.

Dorgan (2003) suggests that Wal-Mart has know for sometime of a massive companywide problem of fair labor standards violations but did not take sufficient steps to address the problem. An internal Wal-Mart take stock during a week of time in 2000 records from 25,000 employees had alerted Wal-Mart officials to potential violations. The canvas found 60,767 missed breaks and 15,705 lost meal times. The audit also alerted Wal-Mart executives of 1,371 cases where...

onvinhtan: try ons dont necessarily have to be doggeder to be better. long essays may be crap too you know,


good essay all round.

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