Ad Analysis

The June 2012 issue of People magazine contains an advertisement for the mens eau de cologne LHomme from Yves Saint Laurent. A black and duster send off of a handsomely rugged mans face giving a smoldering come hither look dominates the ad. He has piercing eyes, full lips, strong jaw, and stubble. subaltern print under the photograph identifies the man as French film actor, Oliver Martinez. In the right hand corner of the rogue is a 3 inches by 2 inches picture of the nursing bottle that the cologne comes in. The bottle is cylindrical and clear with golden fluid inside and the words LHomme Yves Saint Laurent centered on it. It has a black hexagonal lid with the Yves Saint Laurent logo on top. Besides the models name and the textual matter on the bottle, the entirely words on the page argon the name of the cologne and the brand centered in super font on the bottom of the page. Under that, in smaller font, Sheer Magnetism is the only description of the cologne. In sluice smaller font under that, the words Available at Macys and yslbeautyus.com classify where the cologne can be purchased. wholly this is set on a white background, making the only non-monochromic color in the ad the gold of the cologne in the bottle.



The advertisement is using sex appeal, rather than actual information, to goat young to middle aged female readers of People magazine.
The picture of this advertisement screams cleanliness, masculinity, and sex appeal. The lack of clutter on the page, on with it being mostly black and white, gives the idea that the scent of the cologne is clean and straight forward. There are no flowers or natural elements to hint to a floral or verbotenside element to how it smells. The bottle of LHomme is simple with straight lines which tell that its scent is just that: simple. Although the golden bottle of cologne stands out against the white background, the main visual of the ad is the portrait of the actor, Oliver Martinez. His hearty jaw covered in stubble along with his strong...If you indirect request to get a full essay, order it on our website: Ordercustompaper.com



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