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Monday, February 11, 2013

Novartis

PHARMACEUTICAL SECTOR

The pharmaceutical sector is R&D determined and highly regulated.
The structure of the pharmaceutical sector is unique. It is characterised by a great variety of stakeholders, significant involvement of the State and a high degree of regulation aimed at achieving different objectives. These objectives govern from supporting innovation to ensuring a high degree of national health and keeping public expenditure under master (especially in European countries such as Italy, where Whelfere covers most of medical expenses).
The sector itself is R&D-driven and continued innovation is only practical when the protection of intellectual property rights (primarily manifests) is adequately ensured.
Supply Side
On the supply side we can distinguish between cardinal types of companies: originators and generic.
Originator companies atomic number 18 active in research, development, manufacturing, selling and supply of innovative medicines. They are usually subject to patent protection, needed to provide a reward for innovation and incentives for future(a) research.

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When patent protection expires, originator companies lose their exclusive rights to correct and market these medicines and generic manufacturers can enter the market with medicines that are equivalent to the original medicines, but typically are sell at significantly lower prices.

Originator companies and R&D:
Originator companies spend on average 17% of their turnover rate from prescription medicines on R&D worldwide. Expenditure on marketing and promotional activities accounts for 23% of their turnover, thus about unity third more than they spend on R&D as a whole. The inquiry confirms that a few blockbuster medicines (i.e. where annual global turnover for that medicine exceeds US$ 1 billion) account for a substantial part of the sales and lolly of large originator companies. A number of blockbuster medicines shake off lost patent protection in recent eld and more will do so in the approach years....If you want to get a full essay, order it on our website: Ordercustompaper.com



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