Consumer Behaviour

CONSUMER BEHAVIOUR

PROJECT ON CONSUMER BEHAVIOUR OF

SHIRTS

Submitted on: 05-09-2012 Submitted to: Rev. Dr. Joe Arun Submitted by: Shalu Mani PGDM-A P11156

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 tabular array OF CONTENT
PARTICULARS PAGE NO.

CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY 03

CHAPTER 2 COMPANY AND PRODUCT 2.1 PRODUCT pen 2.2 COMPANY PROFILE CHAPTER 3 METHOD AND METHADOLOGY 3.1 RESEARCH METHADOLOGY 08 04 07

CHAPTER 4 CHAPTER 9

FINDINGS CONCLUSION

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BIBILOGRAPHY ANNEXURE

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INTRODUCTION
The field of consumer behaviour is enormous, and highlights the importance of the customer at the centre of the marketers universe. Each consumer is unique with different needs and wants and corrupt choices and habits are influenced by habit, and choice that are in bring out tempered by psychological and hearty drivers that affect purchase purpose processes. It is a complex multi dimensional variable. Knowledge of consumer behaviour is critical for influencing not only product purchase decisions nevertheless also important merchandising decisions for commercial firms, non profit organizations, and regulatory agencies. Applications of consumer behaviour decisions lie on marketing strategies, regulatory policies, social marketing, and informed individual.



The general structure and fantasy of consumer behaviour is fragmentise into four major categories External influence, Internal influence, Self concept and lifestyle, Decision making. External influences include culture, subculture, demographics, social status, reference group, marketing activities and family. Internal influences include perception, learning, memory, motives, personality emotions, and attitude. The self concept and lifestyle produce needs and desire many of which consumption decision to specify. The project is about consumer behavior towards Louis Philippe shirts. Clothing industry is sound all around the globe at a rattling fast pace. Louis Philippe is a known and strong competitor in the clothing industry...If you want to get a full essay, army it on our website: Ordercustompaper.com



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