New Customer Strategy and Retention

Running Head: NEW CUSTOMER ACQUISITION AND RETENTION naked as a jaybird Customer Acquisition and Retention Generic Benchmarking MMPBL580 Marketing Management Introduction A key concept of customer retention and branding is apply various promotion techniques such as market evolution, harvesting life-cycle market strategies, differentiation strategies, and developing and communicating a emplacement strategy. Companies must look at the market to see how its point of intersections lead evolve based upon new needs, competitors, technology, channels, and other developments (Kotler & Keller, 2006, p. 331). The product life-cycle marketing strategies involve looking at the products performance to determine if the order should continue to promote the product or develop a new product to boost sales. Differentiation strategies involve companies determination a niche that sets them apart from their competitors. For example, Southwest Airlines is known for its short-haul flights with pitiable prices (Kotler & Keller, 2006, p. 318).

IBM expenditures personnel differentiation to stand out in its manufacturing because the company has a reputation of employing professional people (Kotler &Keller, 2006, p. 318). Last, it is crucial that companies observe their competitors to formulate and execute the best brand position strategies. Both IBM and Xerox faced the same issues that Smith Consulting Systems faced. The companies had to measure back and examine the external environment to determine the product life cycle for its products. Leaders chose to take advantage of the issues and use them as an opportunity for growth. IBM and Xerox decided to restructure their organizations. The subject for IBM was to offer services that help other companies increase profitableness by streamlining operations. Xerox recreated its image by... If you want to get a full essay, order it on our website: Ordercustompaper.com

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